Apple and Southwest Airlines are Striver companies. They compete. Their goal is to create something new. They seek to stay ahead of change by developing their own distinct flavor.
Many of their rivals are Arriver companies. They compare. Their goal is to defeat the competition. They seek to manage change by focusing strictly on carving out more market share. By choosing this approach they forfeit the opportunity to be truly innovative….to develop their own distinct flavor.
Striver companies are driven by a purpose that transcends winning. And yet they always seem to win.