It Takes Courage To Lead

Jeff Moore • July 30, 2018

IBM has conducted several global CEO studies in recent years. They have asked CEO's: "What is your biggest challenge?" Instead of a typical go-to response like "management discipline," the CEO's have overwhelmingly cited "change and complexity" as their biggest challenge. They also say that they continue to struggle to manage the highly volatile, increasingly complex business environment. The IBM studies report that the gap between "expected change" and the "ability to manage it" continues to grow. 

Why does this gap continue to widen? The problem stems from the fact that the corporate world treats "performance management" as the umbrella term. Leadership is as a subset of management...when it should be the other way around. In most bookstores you have to go to the management section to find books on leadership. Most of these books offer a version of the same formula. In reality these "leadership books" are offering management advice. You can be taught how to manage, but leading cannot be distilled to a formula. It cannot be "taught." Leadership must be cultivated. 



Management is a science. It's been around since the early 1900's. It's about systems and processes, factors that are crucial to an organization's success. But those who are strictly managers also try to manage their people for fear of venturing too far outside their comfort zone. They make certain that all ideas flow from (or are presented as flowing from) the top. Just meet my defined expectation then move on to my next defined expectation. 


Leading is an art. Leadership has been around since before there was a thing called "science." Leaders are focused first and foremost on their people. They thrive when challenged to move out of their comfort zone. They engage their people in goal-setting, pushing them to set high, seemingly unreachable expectations. Then they get to work cultivating in their people the belief that they can stretch beyond perceived limitations to pursue those expectations. 


All of our institutions are lacking leadership during these disruptive times. Too many people in government and education leadership positions fear moving out of their comfort zone to make difficult decisions. Instead they retreat from discomfort and manage expectations to protect their brand. 


Anyone can become a manager. But leadership must be cultivated over time - and the process never stops. A leader is always becoming. George Washington and Abraham Lincoln were not "taught" how to lead. They did not have access to leadership "experts." The seeds of leadership were planted over time. Leadership was modeled for them through observation and by reading about the lives of great leaders from the distant past. And it was cultivated in them over time as they continually immersed themselves in problem solving during extraordinarily difficult times. 


As my friend and prominent business leader Tony Capasso has said, "Managing is the easy part. Leading is the hard part because it requires courage." Leaders are comfortable with being uncomfortable. They inspire and empower their people to move from The Actual to The Possible. 


We can no longer afford to manage change. We must re-discover the willingness to lead change, articulated by JFK in 1962 when he said, "We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard." 

Change is coming
By Jeff Moore November 13, 2024
“We’re living in ‘Liquid Times.’ Our environment is in a constant state of change, operating without fixed, solid patterns. We must learn to adapt our beliefs so that we are able to ‘walk on quicksand,’ adapting constantly to rapid change. We can no longer rely on the beliefs that were a feature of our relatively stable and more certain past.” Colin Strong
A man in a suit and tie is giving a speech to a group of people.
By Jeff Moore January 23, 2024
We’re in a leadership crisis now. Executives often put “leadership” at the top of a list of qualities they’re looking for, and yet in the next breath they talk about the ability to “manage” people. Management is crucially important when applied to processes and systems, not people. In our disruptive, unstable world we’re desperately in need of leaders who demonstrate the courage to move out of their comfort zone to tackle the impossible. As Thomas Friedman found during research for, “The Start-Up of You,” employers are now looking for people who can “invent, adapt, and reinvent their jobs every day.” Why do we continue to cling to the Industrial Age concept of managing people? The answer: leading people is ‘hard.’
A man is holding a mask in front of his face while standing in front of a group of people.
By Jeff Moore April 14, 2023
During an episode of HBO’s “The White Lotus,” a young woman named Portia was staying at an upscale resort in Sicily working as a personal assistant for a wealthy guest. During breakfast one morning she broke down. While another person at her table takes smiling selfies with the gleaming ocean in the background, she glanced across the terrace at her boss. “Is everything boring?” she asks, her voice trembling. I just feel like there must’ve been a time when the world had more, you know? Like mystery or something. And now you come somewhere like this, and it’s beautiful, and you take a picture, and then you realize that everybody’s taking that exact same picture from that exact same spot and you’ve just made some redundant content for stupid Instagram.”
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