Who Writes Your Company's Story?
Jeff Moore • May 29, 2018
Most companies are built from the outside-in by promoting a culture. They tell a story that has been crafted to fit the impression they want to create. Their mission statement covers all of the bases... and employees can recite it on cue. Championship companies are built from the inside-out by cultivating a spirit. Their employees write the story because they become the story. They live their mission!

Southwest Airlines is a championship company. Southwest's mission is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. This is so much more than their mission. It's their purpose. They live it! When you step on a Southwest flight it just feels different.
Southwest puts employees first, customer's second, and shareholders third. They cultivate a Strive Together Spirit by empowering their employees to solve difficult problems that constantly arise in their high stress industry. The power of their spirit cannot be measured unless you consider one glaring "measurable"... profitable 45 years in a row!

By Jeff Moore
•
November 13, 2024
“We’re living in ‘Liquid Times.’ Our environment is in a constant state of change, operating without fixed, solid patterns. We must learn to adapt our beliefs so that we are able to ‘walk on quicksand,’ adapting constantly to rapid change. We can no longer rely on the beliefs that were a feature of our relatively stable and more certain past.” Colin Strong

By Jeff Moore
•
January 23, 2024
We’re in a leadership crisis now. Executives often put “leadership” at the top of a list of qualities they’re looking for, and yet in the next breath they talk about the ability to “manage” people. Management is crucially important when applied to processes and systems, not people. In our disruptive, unstable world we’re desperately in need of leaders who demonstrate the courage to move out of their comfort zone to tackle the impossible. As Thomas Friedman found during research for, “The Start-Up of You,” employers are now looking for people who can “invent, adapt, and reinvent their jobs every day.” Why do we continue to cling to the Industrial Age concept of managing people? The answer: leading people is ‘hard.’

By Jeff Moore
•
April 14, 2023
During an episode of HBO’s “The White Lotus,” a young woman named Portia was staying at an upscale resort in Sicily working as a personal assistant for a wealthy guest. During breakfast one morning she broke down. While another person at her table takes smiling selfies with the gleaming ocean in the background, she glanced across the terrace at her boss. “Is everything boring?” she asks, her voice trembling. I just feel like there must’ve been a time when the world had more, you know? Like mystery or something. And now you come somewhere like this, and it’s beautiful, and you take a picture, and then you realize that everybody’s taking that exact same picture from that exact same spot and you’ve just made some redundant content for stupid Instagram.”